Previously released in 2022 as a limited edition, La Aurora Especiales is relaunching in the United States. It’s scheduled to show up at the Premium Cigar Association Fall Fundraiser on September 11 and is launching in partnership with the organization. After that, the cigar is set to hit store shelves sometime in October for everyone to enjoy.
Iturbides Zaldivar, Director of Sales & Marketing at La Aurora says this re-release is “a very special product for me.”
“It represents our commitment to U.S. retailers and our desire to craft products that not only stay true to our roots in the Dominican Republic but represent the growing and changing palates of U.S. cigar aficionados.”
Manuel Ynoa, La Aurora’s master blender, considered the input of over 100 cigar retailers before developing the blend for the original Especiales. The retailers involved visited and worked directly with the flavor genius over the course of six years. Six years of experimentation is a long time.
How did it turn out?
Especiales is a medium-bodied experiential smoke with a luscious Ecuadorian Cameroon wrapper, Dominican binder, and fillers from the Dominican Republic and United States. The 2025 cigar is a similar blend to the 2022 release of the cigar. Enthusiasts and aficionados describe the flavor notes as woodsy, with sweet cedar, nuttiness, coffee, spice, and light pepper.
Speaking on his side of the equation, Joshua Habursky, Chief Executive Officer of the Premium Cigar Association, says that he is “proud” of the collaboration.
“This is the second year that we are launching a major collaboration at our fall fundraiser, and we are very proud of the company we are collaborating with and the product itself. Over the past year the PCA team has worked with La Aurora on an Alliance exclusive cigar and they are hosting our pairing as part of the FIU Luxury Marketing Class this November. This is another win-win for both La Aurora, the association, and our retail membership.”
Last year’s fundraiser racked up nearly $40,000 to go towards ongoing advocacy efforts in the industry. It will certainly be interesting to see how things play out this year. Of course, I’m more excited for the launch of the Especiales.
How do I get one?
Anyone attending the PCA Fall Fundraiser on September 11 will have a chance to try the cigar as part of an exclusive pairing event. You can buy tickets for that here.
As mentioned after the fundraiser, La Aurora Especiales will ship out to retailers in October. Additionally, $0.50 from every cigar sold will go towards PCA to support its advocacy mission to protect and ensure the security of tobacco retailers and manufacturers.
La Aurora Especiales will be available in the following formats:
La Aurora Especiales Robusto (5 x 50) — MSRP: $13.50
La Aurora Especiales Toro (5 3/4 x 54) — MSRP: $14.50
La Aurora Especiales Corona Gorda (6 x 47) — MSRP: $14
La Aurora Especiales Gran Toro (6 x 58) — MSRP: $15
Briley has over 16 years in the publishing and content marketing business. He's been writing about cigars for nearly half that in various forms. What makes him a tour de force is he also smokes them.
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