Some of the brand’s cheaper cigars are hit or miss, but once you get into premium territory, they offer some real bangers. The La Aurora 120th Anniversary is absolutely phenomenal. The ADN Dominicano? Yes, please. The Hors D’age? If you see some, get some. Don’t hesitate. They have some new releases coming too, like the Fuerte Sol, which I’m really looking forward to trying.

But what some may not realize is that they also make some delicious rum and spirits under the León Jimenes brand. And that brings us to the heart of the recent announcement.

La Aurora is opening a new Miami distribution center

Source: La Aurora

Source: La Aurora

La Aurora and Caribbean Sunrise Spirits are opening a Miami Distribution Center, scheduled to do so officially on June 10th. It will significantly expand the capabilities of both companies and allow them to “function more efficiently,” enabling customized support for trusted partners, retailers and distributors here in the U.S..

Greyci Tineo, La Aurora USA and Caribbean Sunrise Spirits COO says the distribution “journey” actually started “back in April 2023, using a 3PL down in Houston to distribute our premium products.”

Tineo shares that the new facility “fits our strategic plan of reinforcing our commitment to faster service by increasing our inventory levels.”

While a warehouse and distribution center is typically better news for retailers, it makes a difference for consumers because it likely means La Aurora’s cigars and related offerings will be more accessible. La Aurora also makes and sells León Jimenes-brand cigars and the rum, as they’re all under the León family umbrella. A hugely influential family in the Dominican Republic.

La Aurora, Neptune Cigars, and Angurria team up for a monumental cultural mural in Little Havana

Source: La Aurora

Source: La Aurora

To celebrate the new opening, and the rich culture of Miami, the Latin identity, and Little Havana, La Aurora has teamed up with Neptune Cigars and Dominican artist Omar García, better known as “Angurria.”

They’ve come together to produce and unveil a cultural mosaic of Miami, painted on the façade of Neptune Cigars’ new warehouse on 7th Street in Little Havana. Titled “Puentes de Aerosol,” the mural honors the city’s historic role as a new home for uprooted communities. Miami is “a sanctuary for those escaping political unrest while holding tightly to their roots.”

The monumental — and it is massive — mural is 1,890 square feet, and located smack dab in the middle of one of Miami’s most vibrant neighborhoods. It seemed fitting to locate the mural here, with nearly 60,000 passerby daily, and as a center of cultural pride and resilience.

More than a mural; a ‘love letter’ to Latin identity

Source: La Aurora

Source: La Aurora

Source: La Aurora

Taking shape over seven months, with careful planning, many passionate and involved meetings, and a commitment from all partners, the mural is now set in stone, if you will. Brought to life in just six days, across 60 hours of meticulous labor by a team of more than nine, its beauty is unmatched.

The Associate Brand Manager of La Aurora USA — and a veritable genius I had the chance to meet — Elvis Batista makes it clear, “this project is more than a mural.”

 “It is a love letter to Latin identity, to the journey of migration, and to the enduring power of culture. The mural on Calle 7 is a testament to the beauty of collaboration and the magic that happens when art, tradition, and community come together.”

“It’s a celebration of who we are — as people, as Latinos, as craftsmen — and of the deep and unbreakable bond between our culture and this city. At the heart of this collaboration is the celebration of heritage: La Aurora’s proud Dominican roots, the city of Miami’s cultural tapestry, and Neptune Cigars’ deep ties to the South Florida cigar community. Together, we brought Angurria’s compelling artistic vision to life, giving the community a mural that is both personal and universal — one that speaks to the immigrant story, the love of craft, and the pursuit of the American dream.”

The mural’s official unveiling will take place on June 10th, with representatives from all partners in attendance, including La Aurora, Neptune Cigars, Angurria Studio, the Miami Mayor and more. It will mark an immense moment of celebration for the community, sparking unity, gratitude, and respect — the perfect opportunity to honor the story behind the art and community that inspired the vision.

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